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Liquid invest in a new identity and website

Designed and created by Leeds-based Fantastic Media, the new website contains range of new articles and documents for Liquid customers' FREE use. The site went live on Monday 1st March alongside the new Liquid Accounts company logo, which replaces our long-standing design. The new site is split into two sections - one for businesses and one for accountancy professionals. This makes it much easier for you to find relevant information about Liquid and how it can help your business or practice. The new 'Help Centre' provides information on using Liquid Accounts and aims to answer any questions you may have. It contains most of the documents that can be found in the Help section of the application. The site will also include a ...

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Matt gets creative in York

Liquid's MD, Matt Holmes, has been invited to be an expert speaker at the 'Create Sustain Innovate Symposium' event at York St. John University on Thursday. Matt will be speaking as an industry expert to owners of pre-start-up and start-up creative companies who want to further their business. His subject of discussion will be 'Using Technology' as part of the Finance, Project Management and Technology sector. He will be speaking alongside other industry experts, such as world-famous social design guru and businessman, Wayne Hemingway, young entrepreneur Kate Moross and Tatty Devine's Harriet Vine. Matt is also due to speak at the follow-up event on Tuesday 8th June at York St. John University. There, he will be speaking on the same subject, but to ...

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Matt steps in to speak at EU IT Services event in France

Liquid's MD, Matt Holmes, was last week asked to step in as a last minute guest speaker at the CompTIA 'EU IT Services and Support Executive Forum' event at the Unisys Conference Centre in Saint Paul de Vence, France. He had been booked as part of an expert panel to discuss Cloud Computing and the future of IT for business, but at the last minute, Matt also gave a talk on Cloud Computing, alongside Unisys, to fill in for a speaker from Microsoft who couldn't make the event. Matt said: This was an excellent opportunity for us to meet potential strategic partners within the big IT companies, PC manufacturers and IT support companies. It was good to know that even the big European and ...

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Liquid Accounts Attracts Equity Investment to Target Rapid Market Growth

Yorkshire-based Liquid Accounts Ltd, a pioneer of Cloud Accounting in the UK, has successfully raised equity investment nearing £1 million in order to further its position as a market-leader in the fast-growing field of online accounting software (also known as Cloud Computing, or Software as a Service - SaaS).  The company raised the funding by selling an 18% stake to a syndicate of prominent local business angels, with a further 12% being match-funded by the Government's flagship fund for women-led businesses, The Aspire Fund.     The money will help the company open up new routes to market, allow it to focus on developing its sales and marketing activity, and fully exploit the growing demand for cost-effective and time-saving SaaS applications amongst small ...

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Cloud Computing: The Next Disruptive Technology (and not just a new fad!)

Cloud Computing: The Next Disruptive Technology (and not just a new fad!) 'It's too limited!' 'It doesn't work the same!' 'I don't understand it!' 'It's not safe!' You may think that I'm talking about the 'new and scary' Cloud Computing or Software as a Service, but whilst these are some of the things that people are saying about the new online technologies, I'm actually talking about some of the things that were said about steam trains when they were the latest technology.  My point being, that whenever a new disruptive technology comes along (and yes, I do believe that this is the new disruptive technology!) that's destined to revolutionise the way we do things and render the old technology obsolete, this is ...

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Liquid Unveils Rebrand

As part Liquid's expansion programme, the company today unveiled it's new corporate identity and online presence. Liquid's announcement of new funding to support a major marketing and growth strategy coincided with a full rebrand and launch of a new website (liquid.current), created by Leeds-based Fantastic Media. The revised logo is designed to reflect a more contemporary, simplified execution reflecting the company's values. The website introduces a customer-focused, simplified navigation structure with a strong focus on Liquid's USPs.

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Cloud Accounting & Disruption Planning

Whether its flooding or the recent Arctic conditions, the weather seems to be having more and more of an effect on businesses (as well as our lives in general).  During December and January's snow and ice, 1 in 5 workers failed to get to work, an estimated £600 million a day was being lost, and 2000-3000 companies were predicted to fail.  These figures highlight the potential risks that our businesses face from circumstances beyond our control - and according to business information specialist, Dun and Bradstreet, 9% of businesses fail every year because of 'disaster'. The simple fact is that for most businesses, if you can't get to your premises (snow) or your premises are damaged or destroyed (flood, fire, theft) then ...

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The case for Cloud Accounting

Why? The question of 'why should cash-strapped companies even be thinking about investing in new IT right now for their financial management and accounting systems?' is almost irrelevant! - now is the ideal time to be looking at it because the advent of online software has got rid of many of the issues and hassles with changing software and has definitely taken away the 'investment' element.  In a recession, it's imperative to have a good accounting system that fits your business to make sure that you survive - and it's a proven fact that you're more likely to fail if you don't - think of it as an insurance policy!  The key factor here is, if you aren't on top of ...

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Is Cloud Computing a Viable Option for Financial Management?

Cloud Computing, online software, and SaaS (software as a service) are just some of the buzz words for a variety of emerging trends for accessing and using software, and transferring and storing data that you may have heard about recently.  However, what you may not have realised is that rather than just another technological development, this is a disruptive technology which is destined to change the way we do things forever (think trains in the 19th Century), and (like spreadsheets before it) is about to become an essential tool for FDs and accountants.  Now then, is that ideal time to start finding out about and understanding what it can do for you and your company, so that you'll be ready ...

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